I am Anastasia Tsita, a UI/UX designer,

dedicated to helping teams cut reworks with low-maintenance design that can survive structural changes, scaling and rebranding.

I focus on teams that build and maintain tailored operational tools and market-facing B2B/ B2C products—including SaaS.

I have experience in custom web, mobile and augmented reality (AR) applications, and I have frequently designed for specialized hardware and standalone systems.

Design Approach

Priority is a system that works.

Functionality and Usability

A system should first serve its purpose, addressing users’ needs, behaviors, and pain points. My experience with technical teams helps me navigate constraints and adapt to discoveries or shifting goals during research and development, towards a usable system that works.

Scalable, Simple and Timeless Design

Scalable layouts and components are key to a flexible future of digital products in evolving business goals and technologies. My proactive approach to design can ensure matching generic contexts, aiming durable and consistent flows.

Accessibility as a Core Principle

I consistently apply core accessibility principles—including sufficient color contrast, legible text, and intuitive layouts—as a fundamental part of my design process. I see these as the minimum for creating an inclusive user experience and build on them to serve a wide range of users.

Agile and Collaborative Design

I believe design reflects the collective knowledge, effort, and creativity of everyone involved – stakeholders, developers, and designers. Regardless of the product’s maturity, it is its purpose that drives the iterative design and development process, while also supporting vision clarity.

Portfolio

Imaginary cases representing the type of my work.

AI-assisted home management and performance monitoring

View case →

Energy and indoor environmental conditions – Agents

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Energy and indoor environmental conditions – monitor and control

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At which stage are you?

My personal view on Product Stages and Design Goals per stage.

A shape of a circle where the numbers from 1 to 6 are attached in clockwise manner. Number 1 indicates the beginning of a new idea or redesign.

Design goals per stage

1. Conceptual scenarios

Support the definition of purpose. Initial test of ideas using prototypes and other tools.

2. Basic scenarios

Support the development of the core functionality. Understand the product/solution and its potential.

3. MVP scenarios

Support the development of a pitchable demo. Understand the product/solution’s applicability.

4. Complementary scenarios

Support the development of a full demo experience. Match offers with product/solution aspects.

5. Integration scenarios

Support integrations with systems of the clients. Alignment with market demands.

6. Improvement scenarios

Redesign and/or expand scenarios. Utilize knowledge and insights acquired so far.

Applications

Three main categories of applications.

Citizen / resident / consumer applications

smart home, smart city, assets management, waste, energy, transportation, gamification, health, AI assistance

Specialized tools for technical professionals / builders / engineers

systems installation, decision support, maintenance, AI/ML training, forecasting, optimization

Configurable dashboards / control panels / streamlined automations

visual analytics, administration, user and hardware management, recommendations, supply chain, workflows

People said

What others have taken away.

Anastasia is a true UI/UX wizard. She turned vague ideas into a seamless, elegant interface that feels intuitive and polished. Creative, fast, and an absolute joy to work with!

Nestor Karagiannidis

I4byDesign Competence Center

Anastasia connects engineers with stakeholders, bringing organization and foresight to every project. She drives proactive designs that address the right problems at the right time.

Lambros Makris

CEO - Pragma IoT SA

I’m impressed by her creativity, sense of aesthetics, and attention to detail. Her designs are beautiful, well-crafted, scalable, and truly make a difference for our clients. Beyond being an outstanding professional, Anastasia also brings trust and positive energy into every collaboration. For us at Optimems, she is always the go-to choice for all our UI/UX design needs!