I go deep,

asking the questions most avoid.

Product designer (UI/UX) - B2B, B2C SaaS, operational tools

I’m Anastasia Tsita and as a product UI/UX designer, I help teams reduce reworks with strategic design that can withstand and adapt to structural changes, scaling and rebranding over time.

I aim for systems that can last through their intended purpose, while reducing future design and development costs and time.

From product strategy to detailed design, I focus on what matters, clarify needs and definitions, and bring order to chaos so you can focus on your vision.

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What I do

Challenge is joy. Reason is meaning.

Teams

I design complex digital products and solutions, often shaped by emerging technologies. They can include B2B SaaS systems, B2C web and mobile apps, connected platforms, data-heavy interfaces, specialized workflows, and multi-layered user environments, which can support sustainable living, smart homes or cities, and quality of life.

Projects

Depending on the project, these systems may involve IoT, operational dashboards, AI, machine learning, cybersecurity, blockchain, data visualization, AR, gamification, wearables, robotics, or hardware-connected applications.

Context

My work often supports monitoring and control, inspection and maintenance, resource management, operational workflows, and decision-making, within domains like energy, healthcare, mobility, construction, logistics, waste management, circular economy, and sustainable infrastructure.

Do you feel like you're moving in circles?

Let’s get ready for your next phase.

My approach with intentional, holistic design practices can help your team move forward with clarity and confidence.

Book a meeting Check out my services

Portfolio

Cases that represent my work

HVACpredict

Predictive maintenance of HVAC systems across multiple sites

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Housekeepers

Automate home operation to maintain and enhance quality of life

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EnergyWell

Monitor agents that control environmental conditions and energy flow

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ProHome

Monitor and control smart home environmental conditions and energy flow

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Services

Let’s see how I can help.

UX/UI Audit

Let’s figure out how to make your solution work better for your purpose.

UX Support

Ongoing guidance for product teams who need clarity and confidence.

UX Design

Reduce frustration and help users reach their goals effectively with clear UX.

UI Design

Reduce the learning curve and the need for technical support with usable UI.

UX + UI Design

Reduce future design and development rework with strategic UX and UI design.

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Design Principles

Priority is a system that works.

Functionality and Usability

A system should first serve its purpose, addressing users’ needs, behaviors, and pain points. My experience with various technical teams helps me navigate constraints and adapt to shifting goals, towards a usable system that works.

Scalable, Simple and Timeless Design

Scalable layouts and components are key to a flexible future of digital products in evolving business goals and technologies. My proactive approach to design can ensure matching generic contexts, aiming durable and consistent flows.

Accessibility as a Core Principle

I apply accessibility essentials, such as sufficient color contrast, legible text, and intuitive layouts, as a fundamental part of my design process. I see these as the minimum for building inclusive user experience for a wide range of users.

Agile and Collaborative Design

Design reflects the collective knowledge, effort, and creativity of everyone involved – stakeholders, developers, and designers. Regardless of the product’s maturity, it is its purpose that drives vision clarity through an iterative process.

People said

What others have taken away.

Anastasia is a true UI/UX wizard. She turned vague ideas into a seamless, elegant interface that feels intuitive and polished. Creative, fast, and an absolute joy to work with!

Nestor Karagiannidis

I4byDesign Competence Center

Anastasia connects engineers with stakeholders, bringing organization and foresight to every project. She drives proactive designs that address the right problems at the right time.

Lambros Makris

CEO - Pragma IoT SA

I’m impressed by her creativity and attention to detail. Her designs are beautiful, scalable, and truly make a difference for our clients. Anastasia is a professional who brings trust and positive energy into every collaboration!

Angelina Bintoudi

Co-founder & CEO - Optimems

Contact me

Currently based in Thessaloniki, Greece, able to connect worldwide.

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About me

Find me

Drop me an email

anastasia.tsita@gmail.com